Apple has unveiled something truly unexpected the iPhone Pocket, a stylish 3D knitted carrier designed in collaboration with Japanese fashion house ISSEY MIYAKE. Launched in November 2025, this accessory isn’t just a pouch for your phone it’s an entirely new way to wear technology.
In simple words:
Your iPhone becomes a part of your outfit, not something hidden in your pocket.
From Device to Design
Apple calls it “a beautiful way to wear and carry iPhone,” but that description barely scratches the surface.
The iPhone Pocket is created using ISSEY MIYAKE’s advanced 3D knitting technique, crafted from one continuous strand of fabric that wraps perfectly around your iPhone while staying flexible and expandable.
The result is something that feels almost alive soft, sculpted, and responsive. Drop your phone in, and the fabric stretches smoothly; pull it out, and it snaps back into shape.
It’s the kind of precise, subtle detail Apple obsesses over and fashion designers dream of.
A Collaboration That Makes Perfect Sense
This partnership wasn’t random. Apple and ISSEY MIYAKE share a deep design philosophy:
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Apple: simple, functional, intuitive
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ISSEY MIYAKE: fluid, natural, movement inspired design
The iPhone Pocket sits right at that intersection a piece you don’t just use but wear.
It blends two worlds:
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The tech world (focused on usability and ergonomics)
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The design world (focused on form, movement, and self expression)
Apple puts it nicely: “Leaving things less defined to allow for personal interpretation.”
That’s why this accessory feels more like an aesthetic choice than a tech add on.
Minimal Look, Maximum Personality
At its core, the iPhone Pocket follows Apple’s signature vibe:
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Clean lines
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Sculpted structure
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Seamless simplicity
But ISSEY MIYAKE adds the spirit especially through the open ribbed knit that shows your iPhone’s shape without fully revealing it.
You can wear it however you want:
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Crossbody
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Over the shoulder
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Hanging from a tote
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Like wearable artwork
For once, a tech accessory isn’t loud.
It’s tasteful.
Colours That Speak in Moods
Apple didn’t just release colors they released personalities:
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Lemon, Mandarin: bright, energetic, artsy
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Peacock, Purple: bold, experimental, expressive
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Cinnamon, Sapphire: warm, elegant, timeless
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Black, Pink: minimal meets playful
Two strap options:
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Short strap: clutch style chic
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Long strap: cross-body, hands free ease
Your iPhone becomes something you style, not just carry.
Not a Case. Not a Bag. Something New.
Let’s be clear:
This isn’t a case.
Not a pouch.
Not a mini handbag.
It’s a concept made physical.
The knit design gently wraps your iPhone while creating a textured, breathable shell. Inside, there’s room for small items too AirPods, cards, keys, and other pocket essentials.
Think of it as Apple’s version of haute couture practical for daily use, artistic enough to appear on a runway.
A Sensory Feeling, Not an Accessory
Picking up the iPhone Pocket feels different, almost emotional:
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The knitted texture gives grip without rigidity
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The strap rests softly on the skin
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The fabric reflects light in a subtle, premium way
You don’t just “hold your phone” anymore you carry it with a kind of softness and motion that feels personal.
Redefining How We Carry Tech
Apple’s long-term vision has always been about removing clutter and blending tech into everyday life.
The iPhone Pocket fits perfectly into that direction.
It removes the need to tuck your phone in pockets or bags. Instead, your device becomes part of your style open, accessible, intentional.
A small idea with big design impact.
Price, Availability & Exclusivity
The iPhone Pocket launches worldwide on November 14, 2025, available in Apple Stores and online.
Prices:
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Short strap: $149.95
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Long strap: $229.95
Each unit is Made in Japan, using precise, zero-waste 3D knitting a nod to both Apple’s sustainability and ISSEY MIYAKE’s material philosophy.
In Pakistan, expect limited availability at premium Apple resellers. This will be more of a collectible fashion-tech piece than a mainstream accessory.
When Technology Starts Feeling Human
From the iMac G3 to the titanium MacBook, Apple has always blended emotion with technology. But the iPhone Pocket goes a step further it makes technology expressive.
Your phone becomes part of your body language, part of your aesthetic, part of your mood.
It’s tech, but also art.
Minimal, conscious, modern very 2025.
How People Will Style It
Fashion creators around the world are already experimenting:
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Karachi creatives rocking the Peacock color with monochrome outfits
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Lahore university students pairing the Lemon version with sketchbooks and iPhone 17s
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Dubai designers mixing the Cinnamon strap with Apple Watch Ultra + AirPods Max for a full Apple look
Wherever it goes, the iPhone Pocket becomes a conversation starter.
Final Thoughts: More Than an Accessory
In a world where tech and fashion are increasingly intertwined, the iPhone Pocket feels both expected and revolutionary.
It blends:
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Structure + warmth
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Function + expression
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Technology + emotion
It’s not just about storing your iPhone it’s about celebrating it.
A Future Woven in Fabric
The iPhone Pocket isn’t just something you carry.
It’s something you interact with.
It reinforces a classic Apple belief:
Design isn’t how something looks it’s how it works.
And this time, it works beautifully on you.
For tech lovers, fashion lovers, and everyone in between this is the future of wearable expression.
Inspired by Apple. Designed for dreamers.
